The dream of being able to make money at home is something which is well within reach. However, you have to implement the proper strategy to make it come to fruition. Having said that, if you are able to see the benefits of ranking naturally in the search engines, and take steps to make it happen for your website, then you are well on your way to being able to make money at home.

The fact is that generally the largest expense for any business, be it an online business or otherwise, is the cost of marketing. However, receiving traffic by ranking organically in the search engines does not cost a dime. This is a massive advantage for any marketer. Essentially, your website will rank in the search engines due to what it has to offer to the reader. Thus, if your website provides valuable content on a particular subject matter, when someone types in a key term related to that subject matter in the search engines, your website will come up in the results. Of course, this is a very rudimentary explanation of search engine marketing. There are a number of other factors involved in determining whether or not your website ranks for a specific key term. More on this topic can be studied under the discipline of "Search Engine Optimization".

So what does this mean to you? What it means is that the search engines will be sending traffic to your website which is interested in its subject matter. In other words, the search engines will send individuals from your niche market to your website. Such targeted traffic will result in a higher sales conversion rate than would generic traffic.

However, what you do with that traffic is also very relevant. For instance, many less experienced online marketers feel as though all that they need to do is drive targeted visitors to their website, and eventually one of those visitors will be interested enough that they will make a purchase. The only problem is that studies have shown that it generally takes about seven contacts with a business for a customer to make a purchase. Therefore, unless you find some way to on average contact you customers another six times, you will be missing out on a lot of sales. So what is an online marketer to do? How do we capture sales which would otherwise be lost?

What you want to do is make the most of the targeted traffic which your website receives. Knowing that visitors usually do not make impulse purchases, it is important that you give yourself an opportunity to market to these individuals in the future. How do you do this? By getting a hold of their email address. Relax, everything is above board here. You will get a hold of their email address by offering them something of value for free which is on a topic of high relevance to your niche market. This can be anything from a newsletter, eBook, software, or whatever else you can think of which must be delivered via email. In order to receive the free product, an individual must first opt-in to your email marketing list. This affords you the capacity to market your offers to them in the future.

What is great about this technique, is that it works with any niche market. Thus, once you master one niche, you can expand and apply this technique to another niche market. The truth is that you can build multiple profitable websites in multiple niche markets. If you wish to exit a niche market, I am willing to bet that you will have several suitors lining up to purchase your profitable niche website.

So as you can see, anyone with an ambition to make money at home can do so if they have the correct methodology in place. You must first identify a niche market. Then take steps to obtain organic traffic from the search engines. Maximize this traffic by capturing the email addresses of your visitors. Then market niche specific products and services to your respective email marketing lists. This is how you will achieve the highest conversion rate possible for your online business.

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